How to archive the `media` folder excluding product images?

tar \
	--exclude='*.gz' \
	--exclude='*.mov' \
	--exclude='*.mp4' \
	--exclude='*.ogv' \
	--exclude='*.pdf' \
	--exclude='*.tgz' \
	--exclude='*.webm' \
	--exclude='*.zip' \
	--exclude='./amasty/amoptimizer_dump' \
	--exclude='./amasty/amoptmobile' \
	--exclude='./amasty/amopttablet' \
	--exclude='./amasty/webp' \
	--exclude='./cache' \
	--exclude='./captcha' \
	--exclude='./catalog/product' \
	--exclude='./descriptions' \
	--exclude='./helpdesk/attachments' \
	--exclude='./import' \
	--exclude='./importexport' \
	--exclude='./ipattachments' \
	--exclude='./magefan_blog' \
	--exclude='./megnor_blog' \
	--exclude='./product/cache' \
	--exclude='./shipment*.png' \
	--exclude='./tmp/catalog/product' \
	./import/.htaccess \
	-zcvf ~/${PWD##*/}-$(date '+%Y-%m-%d-%H-%M').tgz .

See also:

Cleanup

Archiving