In Magento 2.0, activation/deactivation of client side performance features (including minification and bundling) requires you to re-run the static content deploy process. Comparing to the Magento 1 flow, you don’t need to remove your directories manually and wait until minified files are generated during customer requests. Instead, we provide an easy-to-use CLI tool to run this process in one call and guarantee all client side content preparations will be done in advance before the first call from the client side.